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Job Details Lebanon

Digital/Social Media Planner

Community and Social Service

Social Worker



Beirut, Egypt

The Digital/Social Media Planner is in charge of building insightful and well-structured strategic plans that drive integration and innovation within their team and assigned brands. The ideal candidate is responsible for developing online marketing strategies, he/she will be an expert specifically in social-first, digital experiences, and data-led creativity.Duties of the Digital/Social Media Planner:Translating a vision for online marketing into a coherent digital marketing and social media strategy.Developing and executing integrated online strategies with wider company marketing plans.Managing the overall social media engagement – from strategy through to planning and overlooking the execution.Collaborating with cross-functional agency teams, from planning, creative, content, digital and wider group services, and products to deliver effective and scalable platforms.Keep external clients, leadership teams and internal senior management updated on what is new in digital transformation.Support on pitch digital planning, including social/digital first projects.Influencer campaign planning, KPI and ROI measurement.Understanding analytics and measuring ROI.Making sure the marketing plan is in alignment with the marketing budget.Analyzing marketing plan and performance using KPI’s.Managing and implementing rollout planning of all key phases.Coaching and mentoring the digital/social media team to support upskilling and long-term growth.QualificationsSignificant digital marketing experience and overall marketing experienceDeep knowledge of the social media landscape across all social platforms’ features, formats, and technologyAbility to stay up-to-date on the latest social and digital media trends and developmentExperience working with a team3-5 years of experience in digital and social mediaDigitally savvy and actively participates in a wide variety of social media activitiesUnderstand popular social networks including formats, design principles, key differentiators, functionality, and user behaviorAffinity and passion for technologyExcellent communication and writing skillsStrong team management skillsAttention to detailCulturally sensitiveMust operate well in a matrix and multi-agency environmentSignificant experience working with connections to 3rd party suppliersExperience working directly with influencers, influencer agencies and influencer platformsSolid understanding of digital and social media – media planning matrices and plans