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Job Details Saudi Arabia

Marketing Manager


Marketing Manager



Riyadh, Egypt

Marketing Manager CAROUSEL PARAGRAPH Riyadh Saudi Arabia Marketing 286415BR Share Job Auto req ID 286415BR PepsiCo s strength is its people Winning together is all about respect for one another s unusual traits backgrounds perspectives and experiences Our teams reflect the diversity of our customers and our communities breaking down barriers and winning awards Around the world were working hard to give people the tastes they crave and the nutrition they need We dream globally and act locally constantly innovating to sustain our planet our people our communities and our business practices As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats Gatorade Lay s and PepsiCola we are committed to Winning with Purpose pushing to be the best and fully committed to the people we share the planet with Our employees are at the heart of PepsiCo Through the Companys dedication to Talent Sustainability we continue to support the development of employees A possibility our employment brand reinforces our dedication to our people enabling them to reach new heights in their careers and becoming truly worldclass talents PepsiCo is universally recognized as one of the best companies in the world for leadership development Job Purpose The Marketing Manager will play a critical role in developing and fully executing the Annual Operating Plan AOP for his her brands The role will also require developing compelling strategy driven out of powerful insights for each of the assigned brands The person handling the role needs to have the seniority and ability to work with and influence key stakeholders including those who will be more senior in level by being consumer centric Ultimately the Marketing Manager will be responsible in delivering on his her brands business and consumer KPIs Volume NR Transactions Share Penetration and Brand Health metrices Principal Accountabilities Delivering business KPIs Volume NR Transactions Share Penetration and brand metrics equity preference share category relevance situational saliency distinction Ensure strong understanding from a consumer lens and business lens of each of the assigned brands along with the levers of growth Use this knowledge in developing endtoend AOP and fully executing the AOP in a timely manner Develop Research Briefs Attend Consumer Research Fieldwork Sessions Extrapolate key learnings from Research Studies and Devise necessary actions Develop holistic creative briefs anchored in consumer centricity and fully following the Total Connections Planning TCP framework Partner with agencies to translate briefs into groundbreaking consumer communication engagement assets ATL and BTL Conduct sales performance analysis and business review of assigned brands identify opportunities and work crossfunctionally to develop and execute actions Monitor competition activities and work crossfunctionally to develop necessary counteractions Lead and work closely with Commercialization Supply Chain and R D to ensure timely launch of innovations Work closely with Sector Category Team to further strengthen brand programs and to ensure they are as per brand guidelines Additionally seek global learnings for potential lift adapt opportunities Own Monthly updates project status program modifications budget tracking and other timely information to facilitate effective decision making Manage contractual process with suppliers starting from finalizing deal to satisfying required approvals from finance tax and legal Manage A M spending inline with AOP through budgeting and monthly tracking Locations Riyadh Saudi Arabia Qualifications Requirements Qualifications Requirements 10 years of experience in Marketing ideally from a multinational global company Strong strategic thinking Deep analytical skills ability to interpret complex data and translate them into useful and actionable information Critical thinker Consumer centric Excellent interpersonal skills with ability to communicate negotiate effectively and influence across all levels and all functions of the organization with the use of consumer centric data Excellent communication presentation skills and ability to communicate with Global Groups Teams Senior Management and external partners Excellent leadership skills to be able to lead internal and external stakeholders on key projects Excellent project management skills covering product process development within FMCG environment including ability to succinctly define project aims work to a defined timeline communicate project progress to stakeholders Agility SpeedofExecution The need for strong resilience in driving perfect execution of brand programs Fluent in English and preferably in Arabic also Relocation Eligible Eligible for Standard Relocation Job Type Regular Anonymized data is stored for redirects to the career site tracking successful searches leading to job applications in effort to measure effectiveness of partners in 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