Job was saved successfully.
Job was removed from Saved Jobs.

Job Details Saudi Arabia

Channel Customer Marketing Assistant Manager - GT Arabia (0f8b9946556c)


Marketing Manager



Jeddah, Egypt

About Unilever: Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere And, By Listening to The People Who Buy Them, We've Grown into One of The World's Most Successful Consumer Goods Companies. In Fact, 150 Million Times A Day, Someone Somewhere Chooses a Unilever Product. Look in Your Fridge, Or on The Bathroom Shelf, And You’re Bound to See One of Our Well-Known Brands. We Create, Market and Distribute the Products That People Choose to Feed Their Families and Keep Themselves and Their Homes Clean and Fresh. Job Purpose: From a strategic element, implement the marketing (Category) plans into a Country, Channel and Customer specific plan, working closely with KSA CD team and CCD&SCM team to generate competitive advantage and profitable growth based on deep customer and channel understanding. Drive Channel/Customer growth and market share through disruptive instore activations & innovations based on shopper insights & Customer Collaboration agenda. Main Accountabilities: Customer Marketing Planning & Execution Analyze channel customer marketing plans to deliver category/brand objectives at store level. Analyze customer performance at EPOS to generate key insights for improved ROI for the category and customer Activity Develops 360 communication programs for designated channel, customer and link the plan to the main category JTBD. Develop strong relationships with Retailers at marketing and Activation level Work with the brand managers & TCM to deliver retail activation plan efficiency and effectiveness Develop and implement customized shopper & channel marketing solutions for each customer based on their characteristics Activity Scorecard Profitability Work with channel managers to ensure excellent in-store activation & delivery of Business Plan. Optimize spend and assets to have better ROI for the channel, category, and customer. Collaborate with the CCM team to reduce business waste (e.g. manage activity timing and landing) Work with procurement to have competitive and cost-effective production options & alternatives. Manage the budget and ensure financial planning for all activities CCM intelligence and Competitiveness: Monitor market & competitor behaviors to take relevant actions to counter any changing dynamics. Design activities to drive customer’s activation strategy & provide the plan through the Activity Plan and link it with promotions. Run monthly reviews on activities & do required changes on built activities in the Activity Plan and ensure delivery of the incremental built in within the agreed time frame. creating new activities depending on the timelines and chain priorities to bridge gaps. Align customer activity plan calendar with activity plan, contingencies to be managed if any. Maintain the updated flyer tracker and link it with EPOS for reliable analysis. Key Tasks & KPIs: Develop Channel priority matrix by category by brand​ Integrate Category JTBD within Channel plans/ CBP​ Lead Customer Collaboration Agenda/ JBP/ Customer Business Plan​ Work with CCD on Channel Specific Exclusive Promos & Drives​ Design and Implement channel growth platforms​ Provide required input for Category & Channel Assortment​ Manage Customer In-Store Investment and ROI​ Lead Channel/ Customer in store agenda (Calendar/Investment/Agency Briefs and OSDs Handling) Track customer visibility implementation​ Land flawless execution for in store activations​ Manage in store Assets, POSM deployment- retrieval- maintenance with point for non-Category lead activations Develop Shopper Understanding into crisp insights and turn it into business opportunities to drive category growth​ Develop Category priority Matrix by Channel​ Integrate Category JTBD within Channel plans/ CBP​ Develop Perfect Store one pager by channel​ Drive Category Catman based on category value drivers and shopper decision tree​ Develop Category in store agenda (Calendar/Investment/Agency Briefs and OSDs Handling)​ Manage In store BMI and ROI​ Brief Agencies for instore platforms​ Land flawless execution innovations in store​ Manage Brand Ambassadors programs in store​ Manage in store POSM deployment- retrieval- maintenance with point for Category lead activations Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. Unilever Arabia commits to provide reasonable accommodations for qualified people who require them based on existing conditions or disabilities that could otherwise hinder their ability to deliver the required tasks. We are also committed to ensuring that colleagues treat everyone with respect and dignity. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us accordingly. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey. Job Category: Customer Development Job Type: Shopper & Customer Marketing Supervisor_Proximity Industry: UnileverExperiencedProfessionals