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Job Details Kuwait

FMCG Sales Manager


Sales Manager



null, Egypt

JOB REQUIREMENTS:•Bachelor's degree in Business Administration or related field. MBA is a plus.•Minimum 5 years of successful experience as a Sales Manager in the FMCG, Pharma or Retail industry, consistently meeting or exceeding targets.•Excellent sales, negotiation and customer service skills.•Excellent mentoring, coaching and people management skills.•Proven experience in planning and implementing sales strategies.•Proven experience managing and directing a sales team.•Excellent written and verbal communication skills.•Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.•Proven ability to drive the sales process from plan to close.•Strong business sense and industry expertise.•Fluent in Arabic and English. JOB RESPONSIBILITIES:•Collaborate with Financial Department and Commercial Department in establishing and recommending accurate forecasted sales goals for the company.•Manage and control sales by area and product to maximize sales revenue and meet Company objectives.•Train, coach and appraise sales personnel.•Improve sales department and team member’s performance by achieving the KPI’s and objectives.•Create and establish a clear price list structure by channel and sector.•Prepare an annual forecast for Retail channel customer products and ensure achievement on a monthly basis.•Identify and confirm slow-moving products for discontinuation.•Set Yearly/Monthly SMART target per outlet per product to meet target achievement & compete for the challenges.•Assign outlets split by Salesman and Merchandiser.•Educate sales team through programs concerning modern sales and growth, sales of new products, and how to manage multi-profile tasks.•Managing in-house and trade in the market stock situation.•Establish a promotion activity calendar for SHORT & LONG term and manage performance.•Manage trade customers’ annual agreements and monitor ROI performance.•Manage returns and freshness KPIs.•Plan annual leave schedule for sales team members.•Conduct monthly business reviews by channel by area performance.•Generate reports and sales tools for the team members.•Generate monthly objectives for all sales team members.•Evaluate sales team members for annual appraisal.•Allocate & control the annual trade Marketing budget by brand by rental agreements.•Ensure distribution and visibility implementation are covered for all products by 100%.•Establish a launching plan for new brands and SKUs.•Ensure increasing market share and planned growth % to meet the organization’s strategic plan.•Manage Brand performance by monitoring growth margin @ maximum growth% (>+28%).•Establish Trade KPIs linked with the organization’s performance measurements to meet the growth.•Managing trade customers’ aging results to meet the organization’s objective.•Other tasks related to Sales & trade performance.